Marketing Plan Summary

First and foremost, if we as a group are serious about being writers—taking the time to meet regularly, and create a book of short stories to sell—then it is time to take our marketing strategy seriously as well.

Having been asked to collaborate and lead the Word Addicts marketing strategy, Jenna and Cortney are ready to get going. Having an online presence, or more specifically, a powerful online presence, will dictate your success as a self-publishing author. With that being said, Cortney and Jenna have forged an action plan for the group starting with:

● A professional, catchy name for our writer’s group. (Word Addicts)

● Creating (and managing) social media pages for our group

● Establishing an inviting and helpful blog (with scheduled posts)

● Individual accounts for us as writers—to drive traffic and sales to our blog

When discussing the target audience for our 2020 book of short stories, it was decided that instead of advertising the book as a whole, it would be in the group’s best interest to market each story individually, so as to attract an array of readers. This will be done by each author selling their OWN story.

Jenna and Cortney will be providing the directions and tips to build your audience and following online for those ready to get serious about marketing their work.

The Word Addict’s marketing team is excited to take our group sales to the next level. Be ready for some upcoming tutorials on building a fan base for your work (and the group’s) as a writer.

Meeting To Discuss Expansion To Non-local Members

We held a special meeting tonight due to the fact that several non-local writers have expressed interest in joining Word Addicts. Word Addicts was formed in 2015 when Allison Brown asked a few friends to get together and talk about writing. Two years later we released our first anthology, and we continued to meet monthly. We released a second anthology in 2018. In late 2019 and early 2020 we reorganized, took on the name Word Addicts, created a website and blog, began a social media campaign. Until now we've been a local group living within a few miles of each other. Tonight we held a meeting to address how we might expand as a group. We are excited to expand this way. We want to partner with writers everywhere and learn from them, benefit from their knowledge and talents, and enjoy our mutual support. What do we currently offer members: Opportunities to give and receive feedback on writing. Once-monthly video conferences to discuss writing, receive training, etc... Opportu

September 2021 Meeting

September 14, 2021 Ray, Homer and Marla enjoy a pleasant evening during our September meetup. •The meeting was held on James’ birthday in his adorable backyard and it was a lovely night. Great food, great ambiance, great people. I’ll post pics at the end of the email ;) •James gave us a rundown of the online stuff. We have about 60 Word Addicts members total and 120 email subscribers. We have 2,000 Twitter followers, 80 Instagram Followers (better than 10 I guess haha!), and 600+ Facebook followers/friends. •A huge benefit for members is the online presence and promotion that we offer as a group. The requirements to receive these benefits are as follows: -Be local member -Write for the blog once a year -Contribute in some way to the yearly anthology •To get a book promoted (3 social media posts and an email), authors have to write a short article on a very narrow topic. We’ve thrown around the idea of doing a series of social media posts featuring short stories or the beginning

January 12, 2021 Meeting

Date: January 12, 2021 Place: Fountain Green General Store, 84 S Main Fountain Green, UT Time: 6:30 p.m. We had a big meeting this month. I think that will be our January meeting from year to year: A lot of big decisions. Direction For Word Addicts We had a whirlwind year last year with huge changes and big goals. As the dust has settled, here's the direction we've found: We have our local Word Addicts and our expanded group of Word Addicts. We will have our local meetings where we conduct writing exercises and give feedback, etc...Then we will have our expanded group who will participate in our anthology. This will include local and non-local writers. The expanded anthology group will do all of its work online through messaging apps, email, Google Docs, Google Meet, etc... Election: Nominations were made, and seconded, and affirmed by those present. James presided over the meeting and the election was held near the end. President: Jenna Madsen Vice-president: Ray Truitt Se

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