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Marketing Plan Summary

First and foremost, if we as a group are serious about being writers—taking the time to meet regularly, and create a book of short stories to sell—then it is time to take our marketing strategy seriously as well. 

Having been asked to collaborate and lead the Word Addicts marketing strategy, Jenna and Cortney are ready to get going. Having an online presence, or more specifically, a powerful online presence, will dictate your success as a self-publishing author. With that being said, Cortney and Jenna have forged an action plan for the group starting with:

● A professional, catchy name for our writer’s group. (Word Addicts)

● Creating (and managing) social media pages for our group

● Establishing an inviting and helpful blog (with scheduled posts)

● Individual accounts for us as writers—to drive traffic and sales to our blog

When discussing the target audience for our 2020 book of short stories, it was decided that instead of advertising the book as a whole, it would be in the group’s best interest to market each story individually, so as to attract an array of readers. This will be done by each author selling their OWN story. 

Jenna and Cortney will be providing the directions and tips to build your audience and following online for those ready to get serious about marketing their work. 

The Word Addict’s marketing team is excited to take our group sales to the next level. Be ready for some upcoming tutorials on building a fan base for your work (and the group’s) as a writer.

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